Monday May 04, 2009
TV adverts for personal loans face ban
Martin Hickman
Independent
Advertising regulator to crackdown on 'irresponsible' lending offers
Television adverts that casually invite viewers to borrow thousands of pounds are to be banned in a crackdown on the £95bn loan industry, The Independent has learned.
The Advertising Standards Authority will use a new social responsibility code to stamp out reckless consumer credit promotions, consigning to history the tempting offer to "combine all your existing debts into one easy monthly payment", its chairman Lord Chris Smith said.
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