Bribery – the key to better public health

Jeremy Laurance
Independent

Survey reveals the scale of financial incentives offered by health services

Obese patients in Kent are being paid up to £425 to lose weight by the NHS in a trial to test whether financial incentives can be used to change unhealthy behaviour. In Essex, pregnant women who smoke are being offered up to £60 in food vouchers on the NHS if they give up. Payments are made after one week, one month and one year.
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