Sunday March 15, 2009
Half of Asda's price cuts 'worth just 1p an item'
Ashley Seager
The Guardian
More than half of the 5,000 price cuts promised by the supermarket group Asda are only worth a penny an item, according to research by the Grocer magazine.
The retailer announced last week that it would cut a further 5,000 prices by Easter, bringing to 12,500 the number of items that have been reduced. It said this was part of a new transparency in its pricing policy that would give customers "value they can trust".
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