Sunday November 06, 2011
How Do You Like Them Apples?
Apple's Lower Price Strategy Suceeding
Apple products have traditionally seen as being expensive.
But the company uses its huge cash reserves to tie-up components and passes savings onto consumers, frustrating competitors in the process.
From The New York Times:
Apple’s new pricing strategy is a big change from the 1990s, when consumers regarded Apple as a producer of overpriced tech baubles, unable to compete effectively with its Macintosh family of computers against the far cheaper Windows PCs. But more recently, it began using its growing manufacturing scale and logistics prowess to deliver Apple products at far more aggressive prices, which in turn gave it more power to influence pricing industrywide.
Posted in: Net by bubblejam at 09:26 PM | Comments (0) | Email This Entry