Ice Breakers Pacs are small dissolvable pouches with a powdered sweetener inside.

Unfortunately they are almost identical to the tiny heat-sealed bags used to sell illegal drugs such as crack and heroin.

"It glorifies the drug trade," said Chief Inspector William Blackburn of Philadelphia Police.

"There's really no reason that a product like this should be on the shelf."

Philadelphia Judge Lori Dumas Brooks was appalled by the product and passed it around to her colleagues for comment.

"I could not believe it," said Judge Dumas Brooks.

"Who in the world thought of that, and how did it get approved?"

Her colleagues all assumed it was crack cocaine.

"I thought she confiscated it in the courtroom," said Judge Kevin Dougherty.

Even Philadelphia's police were taken in.

"Being in narcotics the majority of my career, I thought it was the real stuff," said Chief Inspector William Blackburn.

"It's a disgrace to see a company selling a product like this and basically glorifying the drug trade.

"The best word to describe it is despicable."

Hershey's steadfastly deny any wrongdoing on their part.

"It's not intended to simulate anything," said Kirk Seville, spokesperson for the company.

"The dissolvable pouch is what makes the product innovative and unique.

"The overwhelming feedback from consumers is they love the product."